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Resume

Experience

2022 - 2025

Director of Marketing, Digital & AI Solutions
NICE, Ltd - Enterprise customer experience SaaS

  • Spearheaded go-to-market strategy for company's flagship AI and digital self-service solutions, managing product messaging across 12+ offerings

  • Crafted differentiated messaging and positioning that established NICE's leadership in customer experience AI, translating complex technical capabilities into compelling stories

  • Built and coached a team of 4 product marketers, resulting in 2 members being promoted

  • Worked with product leadership to expand NICE’s total addressable market by leveraging extensive market research and campaign performance analysis

  • Partnered closely with Product, Sales, and Corporate Comms teams to align company-wide messaging across all channels, both internal and public facing

Highlighted Achievements

  • Orchestrated $8M+ annual marketing campaigns, driving $349M+ in influenced pipeline through brand awareness and demand generation initiatives

  • Designed and delivered executive-level enablement programs for sales and marketing leadership, producing 3 of the top 10 most used enablement assets to date

  • Lead cross-functional initiative resulting in over 200% growth of new leads generated YoY in 2024

2021 - 2022

Director of Product Marketing, Nexar
Altium, Ltd - Electronics design, sourcing, and production

  • Established and managed the product marketing team

  • Responsible for product marketing efforts for five separate brands and dozens of related products

  • Led efforts to replicate and improve workflows established for Octopart, including a 

  • Redesigned and relaunched Nexar marketing web pages, marketing automation, and reporting analytics

  • Created and implemented several go to market strategies for new products, involving pre, post, and long-tail components

Highlighted Achievements

  • Contributed to estimated revenue of $45 million in 2021, including Octopart with a projected growth of 140% 

  • Increased ROAS 40% Year over Year

2020 - 2021

Senior Marketing Manager, Octopart
Altium, Ltd

  • Designed and developed new marketing web pages, along with a content model and CMS integration

  • Created a marketing hub in Confluence that provided company-wide visibility into active marketing work, real-time KPI reporting, and user-friendly marketing work request flows

  • Led marketing efforts for additional brands and products, including a merger of multiple separate marketing teams into one cohesive unit

  • Expanded marketing support for sales initiatives by creating presentation material, media kits, and landing pages for B2B products

Highlighted Achievements

  • Established and exceeded ambitious KPI targets based on company goals and past performance metrics, including over $1.5 million in monthly paid search revenue

2017 - 2020

Marketing Manager, Octopart
Altium, Ltd

  • Responsible for marketing Octopart to a complex, dual-sided marketplace

  • Established innovative marketing tech stack to enable rapid content creation and campaign execution

  • Created marketing automations including developing several advertising products that were sold as new B2B products

  • Organized and coordinated trade show exhibitions and sponsorships

  • Created a sustainable content marketing strategy and workflow that provided greater visibility for the marketing team

  • Managed multiple sponsorships, ad exchanges, and co-op marketing campaigns

  • Worked cross-functionally to understand Octopart’s audience, their pain points, and journeys

Highlighted Achievements

  • Spearheaded a paid search strategy that provided a ROAS of 3.5-4.0

  • Implemented key reporting analytics to directly attribute revenue generated to marketing efforts

  • Grew marketing team from a single person to a team of 4

2017 - 2020

Owner & Founder
Level Up Entertainment, LLC

  • Founded company in 2007

  • Expanded from 2 partners to a team of 10 full time employees

  • Developed and launched mix-media marketing campaigns, including early organic social media and organic search engine optimization

  • Planned and executed several annual events, drawing between 2,000 to 4,000 attendees per event

  • Pivoted to a cloud-based, cross-channel ecom inventory management system that allowed us to manage multiple channels (Amazon, Ebay, Shopify, in-store) from a single platform

  • Won multiple industry awards for marketing and in-store display

Skills & Expertise

  • GTM Strategy

  • AI Marketing

  • Product Marketing

  • Campaign Management

  • Project Management

  • Cross-functional Leadership

  • Demand Generation

  • Branding

  • Troubleshooting/Problem Solving

  • Data Literacy

  • Communication

  • Creative

  • Storytelling

  • Adaptive and Flexible

  • Outcome Focused

  • Self-starter

Software

Marketing Operations

​Marketo, Pardot, Contentful, Salesforce, MailChimp, Survey Monkey, Google Ads, Google Analytics, Power BI, Tableau

 
Creative 

Adobe Suite, Figma, Sketch, Canva, Generative AI (ChatGPT, Midjourney, DALL-E, etc)

​
Productivity

Atlassian Suite, Asana, Google Drive/Docs, Microsoft Office Suite, Slack, Microsoft Teams

Education

2009-2011

Richard Stockton University 

Major: B.A. Business Management

Minor: Philosophy

Graduated with Honors: Magna Cum Laude

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